Client: Piazza Zicarelli Hotel and Restaurant
Agency: Freelance
Role: Graphic designer
Output: Branding
Year: 2015
About the Project
Piazza Zicarelli is a family owned hotel and restaurant located in Isabela, Philippines. The business has been around for over eleven years and as of 2018, has erected a second building on its exisiting property. In 2015, the owners commissioned me to revamp their branding by updating the original logo and refining their collaterals. They wanted a more professional look for their branding that didn’t stray too far from their original one.
Design Concept
In order to stay faithful to the original logo, the updated version still puts the sun visual element at the center and makes use of a similar but more subdued color palette. The new font is more elegant and evokes a rustic summer in the Italian countryside. The other visual branding assets have been reworked from commercial-use stock vectors.
